Ad tech infrastructure that holds up at scale
We build the bid paths, data pipelines, and platforms behind modern advertising. Sub-millisecond latency, petabyte throughput, and costs that pencil out.
Our Expertise
What We Do
Strategy, architecture, and hands-on engineering for teams building in the ad tech space.
Consulting & Builds
Fixed-scopeScoped engagements with a defined deliverable: an RTB integration, a latency audit, a pipeline rebuild, a build-vs-buy review. You get a written plan, a working system, and the team trained to run it.
- Real-Time Bidding
- Data Pipelines
- Stream Processing
- Latency Audits
- Audience Segmentation
- Attribution Modeling
Typically 4–12 weeks
Fractional CTO
Monthly retainerEmbedded technical leadership for founders without a senior ad tech engineer on the team. We own architecture calls, run technical due diligence, hire and mentor engineers, and stay accountable for delivery.
- Team Leadership
- Tech Pivots
- Fundraising Support
1–2 days/week, 3-month minimum
Technology
Our Engineering Approach
Precision & Purpose
Ad tech has specific engineering constraints: sub-millisecond latency budgets, millions of requests per second, and data pipelines that can't fall behind. We architect systems built for these realities: real-time bidding, dynamic ad delivery, and analytics at scale.
We pick the right tools, skip the ones that don't earn their place, and build systems that hold up under production pressure.
High-performance bare metal and cloud-native infrastructure built to handle massive data volumes with ultra-low latency and superior cost-efficiency.
High-throughput data pipelines for instantaneous analytics and model updates.
Fault-tolerant platforms that are as robust as they are adaptable.
Open Source
Libraries We Maintain
The libraries we run in production and ship to the community.
torque
High-performance JSON library for Elixir via Rustler NIFs, powered by sonic-rs (SIMD-accelerated)
Company
Who We Are
15+ years building the systems behind digital advertising, from low-latency bidding platforms to scalable data infrastructure. We've worked with global enterprises and fast-moving startups, and we specialize in the technical problems that directly impact revenue.
Get In Touch
Questions about your ad stack, or need a tech lead you can count on? Whether you're exploring options or ready to start, tell us what you're working on.